Common Back Print Placements
Upper Back Print
An upper back print is usually positioned just below the collar. This placement is often used for company names, website URLs, or secondary branding on uniforms and polos.
Full Back Print
A full back print covers a larger area of the garment and is ideal for detailed artwork, slogans, event branding, or team graphics. This is one of the most popular placements for t-shirts and hoodies
Lower Back Print
Less common but still effective, lower back prints are sometimes used in fashion or promotional designs where a subtle or unexpected placement is desired.
Printing Methods Used for Back Prints
Screen Printing
Screen printing is one of the most common methods for back prints, especially for large, bold designs. It offers excellent durability and is cost-effective for bulk orders.
DTF and DTG Printing
DTF and DTG printing allow for full-colour, detailed back prints with gradients and photographic elements. These methods are well suited to short runs or complex designs.
Sublimation Printing
For polyester garments, particularly sportswear, sublimation is ideal for back prints as it delivers breathable, long-lasting results without adding weight to the fabric.
Benefits of Back Printing
Back prints offer several advantages in custom apparel:
- Larger design area for impactful branding
- High visibility in public and team environments
- Clear communication of messages or information
- Design flexibility for creative layouts
For Australian businesses and organisations, back prints are an effective way to maximise brand exposure.
Common Use Cases in Australia
Back prints are commonly used for:
- Business uniforms and workwear
- Event and promotional t-shirts
- Sports team jerseys and training gear
- Hospitality and trades apparel
- Retail and merchandise collections
They are especially popular for events and outdoor activities where visibility from a distance matters.
Practical Considerations for Back Prints
Sizing and Proportion
Back prints should be sized appropriately to suit different garment sizes. Oversized prints on small garments or undersized prints on larger garments can affect visual balance.
Fabric and Stretch
Stretch fabrics and lightweight garments require flexible inks or print methods to prevent cracking or distortion.
Durability and Comfort
Large back prints should be breathable and soft, particularly for garments worn for extended periods or in warm Australian conditions.
Back Print vs Front Print
While front prints are often more personal, back prints are more visible to others. Many designs combine a small front chest print with a larger back print to achieve both branding and impact.
Why Back Prints Remain Popular
Back prints continue to be a core element of custom garment design due to their visibility, versatility, and impact. When planned and printed correctly, they deliver strong branding, professional presentation, and long-lasting performance. For Australian custom apparel projects, back prints remain one of the most effective and widely used print placements.
