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Jacket Printing

Jacket printing is the process of customising jackets, often for corporate apparel, sports teams, or promotional events, using techniques like embroidery or screen printing.
In Australia, jacket printing is commonly used for corporate uniforms, trade workwear, sports teams, logistics staff, outdoor crews, and promotional apparel. Branded jackets provide visibility, professionalism, and protection from changing weather conditions.
Because jackets vary widely in material and structure, the chosen printing method must align with the garment’s fabric composition and intended use.
 

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Types of Jackets Commonly Printed

Softshell Jackets

Softshells are popular for corporate and trade uniforms. They are lightweight, water-resistant, and structured, making them suitable for embroidery and heat-applied logos.

Puffer and Insulated Jackets

These jackets contain internal padding for warmth. Branding must account for the uneven surface and insulation thickness.

Windbreakers and Spray Jackets

Typically made from lightweight polyester or nylon, these require careful heat control during printing.

Hi-Vis Jackets

Used in construction and logistics, hi-vis jackets must maintain compliance with Australian visibility standards after branding.

Suitable Decoration Methods for Jackets

Embroidery

Embroidery is one of the most common methods for jacket branding. It offers durability, a premium finish, and strong resistance to outdoor wear. Left chest embroidery is widely used for corporate uniforms.

Heat-Sealed Logos

Heat-applied transfers provide a clean, modern look and are particularly suitable for performance and softshell jackets.

Screen Printing

Screen printing can be applied to certain jacket types, particularly flat-backed styles, though seam placement and fabric coating must be considered.

Direct-to-Film (DTF)

DTF transfers offer flexibility across polyester and blended fabrics, especially for detailed designs.

Key Considerations in Jacket Printing

Fabric Compatibility

Many jackets are made from polyester, nylon, or coated fabrics that require controlled temperature during application. Excessive heat can cause melting, scorching, or shine marks.

Surface Structure

Insulated jackets and puffers have uneven surfaces. Applying even pressure is essential for heat-based methods.

Waterproof Integrity

Embroidery may puncture waterproof membranes in fully waterproof jackets. In such cases, heat-sealed logos may be preferred.

Zipper and Seam Placement

Central zippers limit traditional chest print placement. Branding is typically positioned on the left or right chest, upper back, or sleeve.

Benefits for Australian Businesses

Jacket printing offers year-round branding opportunities, particularly in cooler seasons and southern regions.

For construction, logistics, and trade businesses, branded jackets maintain professional presentation on job sites while providing warmth and protection.

Corporate teams benefit from polished outerwear that aligns with brand standards during client visits and outdoor events.

Event crews and sports teams also rely on printed jackets for identification and team cohesion.

Practical Applications

Jacket printing is commonly used for:

  • Corporate staff uniforms
  • Trade and construction workwear
  • School and sports team outerwear
  • Event crew identification

Because jackets are high-visibility items worn outdoors, branding impact is significant.

Durability and Care

Jackets are exposed to environmental conditions such as wind, rain, and sun. Decoration methods must be selected for durability under outdoor use.

Care instructions typically include cold washing, avoiding high heat drying, and not ironing directly over prints or embroidery.

Jacket Printing in Professional Garment Production

Jacket printing requires experience, correct equipment, and careful garment selection. When executed professionally, it delivers durable, weather-ready apparel that enhances brand presence.

For Australian businesses seeking functional and professional outerwear, custom jacket printing provides a practical solution that combines performance, visibility, and long-term brand representation in demanding environments.

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